Maybelline

Maybelline New York is the world's number one cosmetic brand and is available in over 129 countries around the world. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with up-to-date experience to create affordable cosmetics with a cool, urban edge and vibrant style. In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister Mabel was in love with a man who was in love with another woman. Mabel Williams did her best with what was available - she used Vaseline on her eyelashes and eyebrows to improve them. Her brother decided to help her increase her attractiveness by adding carbon powder to Vaseline, which darkened her eyelashes and eyebrows more dramatically. The product works. In 1915, Mabel found her husband and Thomas founded what would become the global industrial giant Maybelline, named after the bride and her favorite beauty product. Two years later, Williams introduced Maybelline Cake Mascara, the first modern eye cosmetics. designed for everyday use. Originally available only by mail order, it was so popular that women began to want it in pharmacies. This was followed by the characteristic red eyebrow pencil, along with colored eye shadows and complementary eyeliners, leading the youth fashion trend of dramatic makeup. Maybelline became the first cosmetics company to advertise on the radio and sales flourished. And the rest, as they say, is history!