Alterna
Alterna is the premium luxury hair care line , combining pure formulas and innovative technologies inspired by the science of skin care. Our products not only transform your hair, but also create sensory rituals that make every moment of self-care a real pleasure. Whether you are in a salon or taking care of your hair at home, Alterna provides a unique ritual for those who value luxury , beauty and individuality .
Alterna is the pinnacle of premium luxury hair care , combining pure formulas and innovative technologies inspired by the science of skin care. Our products not only transform your hair, but also create sensory rituals that make every moment of self-care a real pleasure. Whether you are in a salon or taking care of your hair at home, Alterna provides a unique ritual for those who value luxury , beauty and individuality .
Alterna Haircare is a premium brand that is changing the standards in professional hair care using pure, natural ingredients and innovative formulas. Since its inception, Alterna has focused on hair health, offering solutions that are free of sulfates, parabens, and harsh chemicals. Alterna combines a luxurious experience with visible results, offering a variety of ranges created for every hair type and need.
In 2021, we introduced a new line of biodegradable ceramide hair injections , a micellar cleanser and innovative restorative products, part of our My Hair collection. My canvas . These premium formulas deliver instant results – ceramide injections hydrate and strengthen your hair, while micellar leave-in cleanser ensures cleanliness and shine at all times. The Cool Hydrations Mask and our new Repair Boosters add deep hydration while minimizing frizz and static.
Alterna is the pinnacle of premium luxury hair care , combining pure formulas and innovative technologies inspired by the science of skin care. Our products not only transform your hair, but also create sensory rituals that make every moment of self-care a real pleasure. Whether you are in a salon or taking care of your hair at home, Alterna provides a unique ritual for those who value luxury , beauty and individuality .
Alterna Haircare is a premium brand that is changing the standards in professional hair care using pure, natural ingredients and innovative formulas. Since its inception, Alterna has focused on hair health, offering solutions that are free of sulfates, parabens, and harsh chemicals. Alterna combines a luxurious experience with visible results, offering a variety of ranges created for every hair type and need.
In 2021, we introduced a new line of biodegradable ceramide hair injections , a micellar cleanser and innovative restorative products, part of our My Hair collection. My canvas . These premium formulas deliver instant results – ceramide injections hydrate and strengthen your hair, while micellar leave-in cleanser ensures cleanliness and shine at all times. The Cool Hydrations Mask and our new Repair Boosters add deep hydration while minimizing frizz and static.
