VALERA – The Swiss expert in hair care since 1955.
Quality inspired by nature. Traditions woven into innovation.
In Switzerland, we value silence, attention to detail and the power of nature. These values are at the heart of VALERA – a brand with almost 70 years of experience in creating high-quality hair care appliances.
VALERA is more than a technique – it is a philosophy of care and style.
Hair dryers, straighteners, clippers – each device is created with precision, inspiration and respect for hair health. Our products are preferred by professionals and demanding consumers around the world.
Swiss laboratory. Technologies with a human face.
It all starts in our R&D center in Ligorneto, a place where science meets passion. There we create products with durability, safety and sustainability in mind.
Sustainability woven into our DNA.
For us, sustainable production is not just a trend, but a continuation of our Swiss tradition – creating appliances that last a long time, with a minimal footprint on nature.
“We don’t just make appliances. We create experiences dedicated entirely to the art of hairdressing.”
— Flavio Soresina, CEO of VALERA
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