Straightening
Hair straightening can become child's play if you use the right products. Get rid of annoying flying hair and enjoy smooth and shiny hair.
We are all aware of how much damage hair heat appliances can do. Daily use of hair dryers, presses and curling irons are extremely harmful to the hair, tearing it, damaging it and drying it. We know that sometimes it seems impossible to style our hair without such a device, but this is not the case.
There are already great products that can straighten your hair and help you style it in an impressive way without weighing it down and damaging it. In addition to being a faithful helper in shaping and taming unruly hair, they will take care of its health. Most products contain a special complex of ingredients that take care of good hydration, protection and restoration of hair in depth. Some of the products have other actions besides smoothing the hair - thermal protection, easy combing, shine, volume, etc.
Milkshake Lifestyling Styling Potion 175ml
Specially formulated for very unruly, highly unmanageable hair, Moroccanoil® Blow-dry Concentrate provides intense control of flyaways and facilitates easier blow-drying and styling. Creates a polished, ultra-smooth look with increased softness, shine and silky softness. Enriched with nourishing argan oil and natural antioxidants to protect hair, Moroccanoil Blow-dry Concentrate provides maximum frizz control and a smooth blowout every time.
Active ingredients:
- ARGAN OIL- Extremely rich in tocopherols (vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish.
- TOCOPHEROL (VITAMIN E)- A natural antioxidant known to improve the appearance of healthy-looking hair.
- ASCORBYL PALMITATE- Plant-based, natural antioxidant. When combined with vitamin E, it optimizes antioxidant activity.
- SQUALEN- A plant-based hair conditioner that makes strands softer and shinier.
Use: For coarse hair, apply ½ pump in palms. For textured hair, apply 1 to 1 ½ pumps. Spread with fingertips on damp hair from mid-lengths to ends. Dry as usual. Apply to dry hair for added shine and frizz reduction as a finisher.
Milkshake Amazing Anti-Humidity Protective Styling Spray 200ml
Specially formulated for very unruly, highly unmanageable hair, Moroccanoil® Blow-dry Concentrate provides intense control of flyaways and facilitates easier blow-drying and styling. Creates a polished, ultra-smooth look with increased softness, shine and silky softness. Enriched with nourishing argan oil and natural antioxidants to protect hair, Moroccanoil Blow-dry Concentrate provides maximum frizz control and a smooth blowout every time.
Active ingredients:
- ARGAN OIL- Extremely rich in tocopherols (vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish.
- TOCOPHEROL (VITAMIN E)- A natural antioxidant known to improve the appearance of healthy-looking hair.
- ASCORBYL PALMITATE- Plant-based, natural antioxidant. When combined with vitamin E, it optimizes antioxidant activity.
- SQUALEN- A plant-based hair conditioner that makes strands softer and shinier.
Use: For coarse hair, apply ½ pump in palms. For textured hair, apply 1 to 1 ½ pumps. Spread with fingertips on damp hair from mid-lengths to ends. Dry as usual. Apply to dry hair for added shine and frizz reduction as a finisher.
Milkshake Lifestyling Blow Dry Primer 200ml
Specially formulated for very unruly, highly unmanageable hair, Moroccanoil® Blow-dry Concentrate provides intense control of flyaways and facilitates easier blow-drying and styling. Creates a polished, ultra-smooth look with increased softness, shine and silky softness. Enriched with nourishing argan oil and natural antioxidants to protect hair, Moroccanoil Blow-dry Concentrate provides maximum frizz control and a smooth blowout every time.
Active ingredients:
- ARGAN OIL- Extremely rich in tocopherols (vitamin E), essential fatty acids and antioxidants, this natural oil helps to nourish.
- TOCOPHEROL (VITAMIN E)- A natural antioxidant known to improve the appearance of healthy-looking hair.
- ASCORBYL PALMITATE- Plant-based, natural antioxidant. When combined with vitamin E, it optimizes antioxidant activity.
- SQUALEN- A plant-based hair conditioner that makes strands softer and shinier.
Use: For coarse hair, apply ½ pump in palms. For textured hair, apply 1 to 1 ½ pumps. Spread with fingertips on damp hair from mid-lengths to ends. Dry as usual. Apply to dry hair for added shine and frizz reduction as a finisher.
Milkshake Lifestyling Smoothing Cream 150ml
Oway's leave-in smoothing cream is ideal for dry, unmanageable and unruly hair, providing exceptional smoothness and styling prep. It makes hair easier to manage, especially during straightening and other styling processes.
Main advantages:
- Makes medium thick and unruly hair extremely smooth.
- Strengthens the structure of the hair, protecting it from heat damage.
- Gives elasticity and definition to strands.
- Eliminates frizz and polishes cuticles.
- Softens and soothes even the most unruly hair types.
- Protects against heat damage caused by styling appliances.
- Vegan product, cruelty free.
Aromatic bouquet:
- A combination of cedar, bergamot, tea tree, elemi and palo santo that provide a sophisticated symphonic aroma.
Active ingredients:
- Biodynamic cumin: Detoxifying and stimulating microcirculation.
- Organic Rose: Enriched with antioxidants, carotenoids, vitamins and phytosterols for a refreshing and antioxidant effect.
- Ethical Buriti Oil: Prevents hair dehydration, making it strong and shiny.
Use: Distribute evenly in washed and slightly damp hair. Continue styling without rinsing.
This product is ideal for people with unruly hair who are looking for an easy-to-use product that helps with styling and leaves hair smooth, soft and shiny.
Oway Smoothing Fluid 100ml
Oway's leave-in smoothing cream is ideal for dry, unmanageable and unruly hair, providing exceptional smoothness and styling prep. It makes hair easier to manage, especially during straightening and other styling processes.
Main advantages:
- Makes medium thick and unruly hair extremely smooth.
- Strengthens the structure of the hair, protecting it from heat damage.
- Gives elasticity and definition to strands.
- Eliminates frizz and polishes cuticles.
- Softens and soothes even the most unruly hair types.
- Protects against heat damage caused by styling appliances.
- Vegan product, cruelty free.
Aromatic bouquet:
- A combination of cedar, bergamot, tea tree, elemi and palo santo that provide a sophisticated symphonic aroma.
Active ingredients:
- Biodynamic cumin: Detoxifying and stimulating microcirculation.
- Organic Rose: Enriched with antioxidants, carotenoids, vitamins and phytosterols for a refreshing and antioxidant effect.
- Ethical Buriti Oil: Prevents hair dehydration, making it strong and shiny.
Use: Distribute evenly in washed and slightly damp hair. Continue styling without rinsing.
This product is ideal for people with unruly hair who are looking for an easy-to-use product that helps with styling and leaves hair smooth, soft and shiny.
Oway Smoothing Cream 150ml
Oway's leave-in smoothing cream is ideal for dry, unmanageable and unruly hair, providing exceptional smoothness and styling prep. It makes hair easier to manage, especially during straightening and other styling processes.
Main advantages:
- Makes medium thick and unruly hair extremely smooth.
- Strengthens the structure of the hair, protecting it from heat damage.
- Gives elasticity and definition to strands.
- Eliminates frizz and polishes cuticles.
- Softens and soothes even the most unruly hair types.
- Protects against heat damage caused by styling appliances.
- Vegan product, cruelty free.
Aromatic bouquet:
- A combination of cedar, bergamot, tea tree, elemi and palo santo that provide a sophisticated symphonic aroma.
Active ingredients:
- Biodynamic cumin: Detoxifying and stimulating microcirculation.
- Organic Rose: Enriched with antioxidants, carotenoids, vitamins and phytosterols for a refreshing and antioxidant effect.
- Ethical Buriti Oil: Prevents hair dehydration, making it strong and shiny.
Use: Distribute evenly in washed and slightly damp hair. Continue styling without rinsing.
This product is ideal for people with unruly hair who are looking for an easy-to-use product that helps with styling and leaves hair smooth, soft and shiny.
JJ Keraveg Restructuring Hair Spray 150 ml
It helps restructure the hair and protects it from heat thanks to Keratin, Pro-Vitamin B5 and Cationic Conditioning Agents. Used before straightening iron, it strengthens the hair structure keeping the hair in optimum condition.
HOW TO USE: Apply strand-by-strand to towel dried hair, blow dry and proceed with straightening iron.
Smoothing hair stylists can be in different shapes and textures - spray, conditioner, serum, cream, lotion and more. Choose the most suitable for your hair type. If your hair is oily or weak, it is recommended to use products with finer formulas and a lighter consistency / for example in the form of a spray /. If your hair is thick or dry, you can choose a more saturated product such as creams and lotions. Of course, this is not universally valid, so it is good before choosing a product to find out about its composition and actions and whether they correspond to the needs and type of your hair.
Straightening products / shampoo, conditioner, mask, serum, etc. / can keep hair straight only until the next wash, they are not a permanent means of straightening hair. If the hair is exposed to adverse weather conditions such as rain and moisture, it may break. If you want to straighten your hair permanently, it is necessary to apply therapy for permanent hair straightening.
With us you will find hair straightening products that will make you forget about harmful heat treatment appliances and will make your hair look stunning.
If you want longer lasting results, we recommend that you use styling products for hair straightening in combination with shampoo and smoothing mask.
If you want to straighten your hair permanently, we have a solution for you. Take a look at our professional series for permanent hair straightening and keratin therapies. They can make your hair look for months.
Make your hair the most beautiful accessory. Straight hair, like curly hair, hides a lot of charm and beauty, but also, like it, requires good maintenance. Give the best to your hair to look perfect all day long. Remember that in order to give your hair a beautiful appearance, you must first take care of its health, because as we know, beauty comes from the inside out. Well-groomed hair is visible for miles and catches the eye.
Be confident and stunning with a perfect hairstyle that no one can resist.
