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IN A FLASH by JOICO is your solution for strong and healthy hair in just 7 seconds! With the innovative power of Defy Damage, this product builds bonds in the hair, delivering a dazzling transformation you can see and feel. With its unique liquid-to-cream formula, this fast-acting hair protector helps strengthen hair and prevent breakage.

Benefits

• Concentrated formula : Defy Damage In A Flash has a low water content, making it highly concentrated. Upon contact with water, the formula undergoes an exothermic reaction that turns it into a creamy lotion.
• Fast results : One application after shampoo builds bonds, strengthens and protects hair from breakage, providing visible results in seconds.
• Enhanced Bonding Technology : Builds bonds and strengthens hair fibers for healthy results you can see and feel.
• Liquid Keratin : Includes liquid keratin, an important building block for healthy hair.

Active ingredients

• Enhanced Bonding Technology : Builds bonds and strengthens hair structure.
• Liquid Keratin : Provides the important building blocks for healthy hair.

Method of use

1. Cleanse hair using Defy Damage Protective Shampoo.
2. Apply Defy Damage In A Flash directly to hair, from mid-lengths to ends, avoiding the roots. Spread the product until the liquid turns into a creamy texture.
3. Leave for 7 seconds .
4. Rinse thoroughly with water.

Reasons to love it

• Safe for colored hair : Maintains color without damaging it.
• Silicone-free : Contains no silicones that weigh hair down.
• PETA Approved : Not tested on animals.
• Up to 20 times more resistant to breakage : Hair becomes significantly stronger.
• Silky smooth hair : Leaves hair soft and smooth without weighing it down.

Choose JOICO DEFY DAMAGE IN A FLASH for quick transformation and healthy, silky smooth hair!