JOICO — strength, shine and smoother hair
JOICO for salon-level hair care, treatments and styling—ideal for blonde, coloured or weakened hair and anyone wanting a stronger, smoother finish.
Ranges
K-PAKRepairing care for damaged hair9 products
DEFY DAMAGEProtection and strengthening system12 products
HYDRASPLASHHydration for fine and dry hair6 products
BLONDE LIFECare and toning for blondes11 products
COLORFULFor long-lasting, intense colour5 products
INNERJOYЕко и веган грижа10 products
JOIFULFor amazing volume5 products
K-PAK COLOR THERAPYRepair and care for coloured hair6 products
MOISTURE RECOVERYHydration for thick and coarse hair6 products
SCALP VITALITYГрижа за скалпа4 products
YouthlockFor stressed hair5 products
STYLEStyling for amazing looks24 products
Joico sets18 products
JOICO
JOICO Humidity Blocker Plus Protective Finishing Spray 150ml
STYLE
150 ml · 350 g
(0 reviews)
24,49 €
JOICO
JOICO Zero Heat Air Dry Styling Creme for Medium/Fine Hair 150ml
STYLE
150 ml · 400 g
(0 reviews)
26,49 €
JOICO
JOICO Zero Heat Air Dry Styling Creme for Thick Hair 150ml
STYLE
150 ml · 400 g
(0 reviews)
26,49 €
JOICO
JOICO JoiFULL Volumizing Styler 100ml
JOIFUL -За страхотен обем
100 ml · 150 g
(0 reviews)
25,05 €
JOICO
OICO JoiFULL Volumizing Shampoo 300ml
JOIFUL -За страхотен обем
300 ml · 400 g
(0 reviews)
19,94 €
JOICO
JOICO JoiFULL Volumizing Conditioner 250ml
JOIFUL -За страхотен обем
250 ml · 400 g
(0 reviews)
19,94 €
JOICO
JOICO K-Pak Color Therapy Color Protecting Conditioner 250ml
250 ml · 400 g
(0 reviews)
22,50 €
JOICO
JOICO K-Pak Liquid Reconstructor Deep-Penetrating Treatment 300ml
300 ml · 400 g
(0 reviews)
36,30 €
Description
If your hair is lightened, coloured, heat-styled or simply feels fragile, JOICO is a solid choice for everyday care and targeted support. On this page you’ll find products used in salon routines—shampoos, conditioners, leave-ins, treatments and styling—picked to suit different hair needs.
What you’ll find in the JOICO range
For tone and brightness after lightening, look in Blonde & bleached hair, including Blonde Life-style care that helps hair look clearer and more luminous. For colour maintenance and a more polished feel, browse Coloured hair. If breakage is your main concern, head to Anti-breakage, where you’ll see lines such as K‑Pak and Defy Damage aimed at reinforcing the hair’s feel and resilience.
Scalp-focused options are also available, including the Scalp Vitality line (shampoo, essence and exfoliating scrub) for a fresher, cleaner base. For styling, JOICO covers everything from texture and beachy finishers to sea salt sprays and blowout creams—see Hair styling and the dedicated STYLE - Styling for amazing looks section.
Use the filters to narrow by what matters to you: keratin and proteins are common across the range, with selected options featuring coconut oil or being sulphate-free.
How to choose
- Start with your main goal: choose Blonde & bleached hair if you lighten, or Coloured hair if you dye regularly.
- If hair snaps or feels weak: prioritise Anti-breakage and look for keratin/protein-based formulas.
- Build a simple routine: shampoo + conditioner first, then add a leave-in or overnight treatment when needed.
- For scalp build-up: consider a scrub or essence from the Scalp Vitality line alongside your usual wash.
- For finish and hold: pick your texture (sea salt, texturising finisher, blowout cream) from Hair styling.
Questions & answers
Which JOICO products are best for bleached hair?
Look in the Blonde & bleached hair category. JOICO has a Blonde Life-style range, including brightening care such as shampoo and conditioner, designed for hair that’s been lightened and needs a cleaner-looking tone and a smoother feel.
Do you have JOICO options for breakage-prone hair?
Yes. Check the Anti-breakage section, where you’ll find JOICO lines such as K‑Pak and Defy Damage. Use the filters for keratin and proteins if you want formulas commonly chosen for a more reinforced, resilient feel.
Is there anything from JOICO for scalp care?
There is. JOICO Scalp Vitality includes products such as a refreshing shampoo, a replenishing essence and an exfoliating foaming scrub. These are useful if you want a fresher-feeling scalp routine alongside your regular hair care.
Are any JOICO products sulphate-free?
Some are. Use the sulphate-free filter on the page to see the JOICO items that match, then choose by your hair goal (blonde/bleached, coloured, anti-breakage or styling) to keep your routine consistent.
