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Blonde toning — neutralise brass and keep it cool

Professional blonde toning products for salon-level upkeep at home or in-salon—shampoos, masks and toners to keep blonde looking cooler and cleaner.

189 products

Description

Blonde toning helps reduce unwanted yellow or warm tones in blonde, lightened, grey or highlighted hair. In this category you’ll find professional options used in salons—useful both for regular maintenance and for refreshing colour between appointments.

What you’ll find in this range

  • Toning shampoos, masks and conditioners for routine washing and weekly care.
  • More intensive toning products for a stronger neutralising effect.
  • Options filtered by features such as vegan, sulphate-free, proteins, argan oil and vitamin E.

Shop by brand if you already know what works for your hair—try KEUNE or WELLA PROFESSIONALS. If you’re looking for a direct colour-correcting step, see Hair toners. For lightening before toning, browse Hair bleach within Hair dye.

How to choose

  • Start with your goal: for mild warmth, choose a toning shampoo; for a stronger refresh, go for a mask or a dedicated toner.
  • Match your routine: shampoos suit frequent use, while masks are better as a weekly step when you need more deposit.
  • Check hair condition: if hair feels dry or porous after lightening, look for options with proteins or argan oil.
  • Consider formula preferences: use the filters for vegan or sulphate-free choices.
  • When in doubt, compare with toners: for more targeted correction, browse Hair toners alongside this category.

Questions & answers

Is blonde toning only for bleached hair?

No. Blonde toning can be used on bleached hair, highlights, naturally blonde hair, and also on grey hair that picks up yellow tones. Choose the intensity based on how warm your tone looks and how often you want to maintain it.

What’s the difference between a toning shampoo and a toner?

A toning shampoo is designed for regular washing and gradual maintenance. A toner is typically used as a more direct colour-correcting step when you need a stronger neutralising effect. If you want that targeted approach, check the Hair toners category.

How do I choose between a mask and a conditioner for toning?

A toning conditioner is a lighter, quick step for frequent use. A toning mask is usually richer and suits weekly use when you want more deposit and a more noticeable refresh. If your hair feels dry after lightening, a mask can be the easier option.

Are there sulphate-free or vegan options in this category?

Yes. This category includes products filtered as sulphate-free and vegan. Use the filters to narrow down the items and then choose the format you prefer—shampoo, mask, conditioner or a more intensive toning product.

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  • Authorised partner
  • 100% original products
  • Delivery: from 02.11.2026 - to 04.11.2026
  • Free delivery over €49,90
  • Pick-up from the Plovdiv store

Where we are

Where we are
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Plovdiv storeMon–Fri: 10:00–18:00
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