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L'Oreal Professionnel
L'Oreal Professionnel

L'Oreal Professionnel — smoother, stronger-looking hair

Professional L'Oreal Professionnel hair care and styling for home routines and salon work—products across repair, detox, smoothing and volume.

Ranges

KERATIN ALPHA SLEEK - SmoothingKERATIN ALPHA SLEEKSmoothing4 productsAbsolut repair molecularAbsolut repair molecular14 productsMETAL DETOX - Removes metals from the hair fibreMETAL DETOXRemoves metals from the hair fibre7 productsVitamino Color Spectrum - For vibrant colourVitamino Color SpectrumFor vibrant colour6 productsABSOLUT REPAIR GOLD - Severely damaged hairABSOLUT REPAIR GOLDSeverely damaged hair6 productsAMINEXIL - Intensive anti-hair loss treatmentAMINEXILIntensive anti-hair loss treatment3 productsBLONDIFIER - Neutralises yellow tonesBLONDIFIERNeutralises yellow tones3 productsCURL EXPRESSION - Curly hair careCURL EXPRESSIONCurly hair care6 productsLISS UNLIMITED - Keratin smoothingLISS UNLIMITEDKeratin smoothing3 productsPRO LONGER - For long hair, thicker lengthsPRO LONGERFor long hair, thicker lengths4 productsVITAMINO COLOR - For coloured hairVITAMINO COLORFor coloured hair5 productsSCALP ADVANCED - Hair loss, oily hair and sensitive scalpSCALP ADVANCEDHair loss, oily hair and sensitive scalp5 productsSERIOXYL - Thickening and densifyingSERIOXYLThickening and densifying2 productsSILVER - Toning for blonde hairSILVERToning for blonde hair2 productsSteampodSteampod4 productsTECHNI ART - StylingTECHNI ARTStyling14 productsЗа боядисанаЗа боядисана11 productsЗа увредена косаЗа увредена коса20 productsНакъсваща сеНакъсваща се7 productsGift setsGift sets6 productsProfessional colour Loreal ProfessionnelProfessional colour Loreal Professionnel8 products

95 products

Description

If you’re building a reliable routine with salon brands, L’Oreal Professionnel covers the essentials: cleansing, care, leave-ins and styling. In our selection you’ll find products used for day-to-day maintenance as well as targeted support for stressed lengths, frizz control and colour care.

Care for damaged, stressed or coloured hair

For breakage-prone hair, start in Damaged & weakened hair and pair a shampoo with a mask or leave-in. Popular lines in the range include Serie Expert Absolut Repair (including Absolut Repair Molecular), plus Metal Detox for hair that needs a more protected feel after colour services. If you prefer a weekly boost, browse Hair masks and choose by how rich you want the finish.

Leave-ins, serums and styling

For day-to-day manageability, explore Leave-in products and serums—useful for smoothing, shine and a more polished look. For styling, TECHNI ART includes products such as pli sprays and frizz-control cream-gels; see the dedicated TECHNI ART - Styling section.

You can also filter by ingredients used across the range, including keratin, resveratrol, proteins, collagen, peptides and aminexil, depending on what you like in your routine.

How to choose

  • Start with your main concern: for breakage and roughness, focus on Damaged & weakened hair and build a shampoo + mask pair.
  • Pick your texture level: lighter masks suit fine hair; richer masks suit thick or very dry lengths—compare options in Hair masks.
  • Add a leave-in for control: choose a leave-in or serum when you need smoother ends, easier detangling or a more finished look.
  • Style with purpose: for hold, volume or frizz control, go straight to TECHNI ART - Styling and match the product to your desired finish.

Questions & answers

Which L’Oreal Professionnel products should I start with?

A simple routine is shampoo plus a mask once or twice a week, then a leave-in on towel-dried hair. If your hair feels weakened, choose from the Damaged & weakened hair category. If you style often, add a TECHNI ART product for your preferred hold or smoothness.

Do you have products for frizz and smoothing?

Yes. The range includes smoothing and frizz-control styling options (for example, cream-gel textures) and serums designed to help hair look more polished. For a routine approach, combine a nourishing mask with a leave-in or serum, then finish with a styling product.

Are there options for thinning-looking hair?

There are products in the selection associated with aminexil (as shown in our ingredient filters) and anti-thinning lines such as Aminexil Advanced. If you want to keep the routine straightforward, pair a regular shampoo with the targeted product format you prefer.

Can I filter by ingredients like keratin or peptides?

Yes. Our filters show L’Oreal Professionnel products that include ingredients such as keratin, resveratrol, proteins, collagen, peptides and aminexil. Use this if you already know what your hair responds well to, then choose the format you need—shampoo, mask, leave-in or styling.

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  • Authorised partner
  • 100% original products
  • Delivery: from 02.11.2026 - to 04.11.2026
  • Free delivery over €49,90
  • Pick-up from the Plovdiv store

Where we are

Where we are
Angel Cosmeticsstr. Okolovrasten pat 325, Plovdiv🅿 Free parking
Plovdiv storeMon–Fri: 10:00–18:00
Hair salon in the storeHaircuts, colouring, hair treatmentsBook a visit →
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