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Selective Professional

Selective Professional — targeted care for stressed hair

Salon-grade Selective Professional hair care and styling for home routines and professional use, with options for repair, hydration, smoothing and scalp care.

Ranges

All in One - Nourishing careAll in OneNourishing care3 productsAlpha Keratin - Keratin straighteningAlpha KeratinKeratin straightening7 productsArtistic FlairArtistic Flair9 productsBlackBlack7 productsCemani - For menCemaniFor men11 productsColor Block - For coloured hairColor BlockFor coloured hair9 productsCurllover - For curly hairCurlloverFor curly hair7 productsDaily - For everyday careDailyFor everyday care6 productsHemp - For dry, lifeless hairHempFor dry, lifeless hair9 productsNo Yellow - Anti-yellow tonesNo YellowAnti-yellow tones3 productsPearl Sublime - For shinePearl SublimeFor shine2 productsRebuilding TreatmentRebuilding Treatment8 productsRefill - Volume for fine hairRefillVolume for fine hair6 productsRepair - For damaged hairRepairFor damaged hair8 productsRisana - Hair repairRisanaHair repair1 productsScalp - Care for problem scalpsScalpCare for problem scalps13 productsSelective hair colourSelective hair colour16 productsSmooth - Straight and smooth hairSmoothStraight and smooth hair10 productsStyling - StylingStylingStyling14 products

154 products

Description

If your hair routine needs more structure—repair steps, targeted boosters, or styling that holds—Selective Professional is a practical choice. In our shop you’ll find products, from intensive treatments and masks to shampoos, conditioners and finishing products.

What you’ll find in the range

The biggest selection sits in Hair treatments, including ampoules, masks and discipline treatments. Lines such as ONcare focus on repair and smoothing (including lamellar-style discipline care), while Cemani appears in concentrated lotion formats. You’ll also see products aimed at colour service support, such as WeClean Colorwipe.

For day-to-day washing and conditioning, browse Hair shampoos and Hair conditioner. If you style regularly, there are gels, sprays and finishing products in Hair styling.

Choose by hair need

If your lengths feel compromised, start in Damaged & weakened hair. For lightened hair, use Blonde & bleached hair to narrow down the options. Many formulas in the range feature familiar care ingredients found via our filters—keratin, proteins, hemp oil, linseed, coconut oil and panthenol (B5)—so you can match products to what your hair responds to.

Need a ready-made routine? Check Sets & kits for bundled care steps.

How to choose

  • Start with your main issue: breakage and roughness usually benefit from options in Damaged & weakened hair.
  • If you’re blonde or bleached: filter via Blonde & bleached hair before choosing a mask or leave-in.
  • Build a simple routine: pick a shampoo, then a conditioner, then one treatment from Hair treatments to use weekly.
  • Use ingredient filters: look for keratin/proteins for strengthening-focused care, or hemp oil/panthenol for softer feel and comfort.

Questions & answers

Is Selective Professional suitable for home use or only salons?

It works for both. The range includes straightforward daily products like shampoos and conditioners, plus more concentrated formats such as ampoules and intensive treatments. Choose based on your routine and how much time you want to spend on weekly care.

What should I choose for damaged or weakened hair?

Start with a repair-focused treatment or mask, then support it with a compatible shampoo and conditioner. If you use heat tools, add a styling or finishing product that helps you control the look without overloading the hair.

Do you have options for blonde or bleached hair?

Yes. Use the Blonde & bleached hair category to narrow the selection to products aimed at the needs of lightened hair, then choose a treatment (mask/leave-in) and a gentle wash-and-condition pair to keep the routine consistent.

Can I filter Selective Professional products by ingredients?

Yes. In this brand’s range you can find products tagged with keratin, proteins, hemp oil, linseed, coconut oil and panthenol (B5). Filtering helps if you already know which types of formulas your hair prefers.

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  • Authorised partner
  • 100% original products
  • Delivery: from 02.11.2026 - to 04.11.2026
  • Free delivery over €49,90
  • Pick-up from the Plovdiv store

Where we are

Where we are
Angel Cosmeticsstr. Okolovrasten pat 325, Plovdiv🅿 Free parking
Plovdiv storeMon–Fri: 10:00–18:00
Hair salon in the storeHaircuts, colouring, hair treatmentsBook a visit →
Collect from the store−10% on the products when you collect from the store
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