Selective Professional — targeted care for stressed hair
Salon-grade Selective Professional hair care and styling for home routines and professional use, with options for repair, hydration, smoothing and scalp care.
Ranges
All in OneNourishing care3 products
Alpha KeratinKeratin straightening7 products
Artistic Flair9 products
Black7 products
CemaniFor men11 products
Color BlockFor coloured hair9 products
CurlloverFor curly hair7 products
DailyFor everyday care6 products
HempFor dry, lifeless hair9 products
No YellowAnti-yellow tones3 products
Pearl SublimeFor shine2 products
Rebuilding Treatment8 products
RefillVolume for fine hair6 products
RepairFor damaged hair8 products
RisanaHair repair1 products
ScalpCare for problem scalps13 products
Selective hair colour16 products
SmoothStraight and smooth hair10 products
StylingStyling14 products
buy withfrom €3,24/mo.
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Selective Professional
Selective Artistic Flair Algae Marine Shampoo 1000ml
1000 ml · 1,2 kg
(0 reviews)
15,90 €
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Description
If your hair routine needs more structure—repair steps, targeted boosters, or styling that holds—Selective Professional is a practical choice. In our shop you’ll find products, from intensive treatments and masks to shampoos, conditioners and finishing products.
What you’ll find in the range
The biggest selection sits in Hair treatments, including ampoules, masks and discipline treatments. Lines such as ONcare focus on repair and smoothing (including lamellar-style discipline care), while Cemani appears in concentrated lotion formats. You’ll also see products aimed at colour service support, such as WeClean Colorwipe.
For day-to-day washing and conditioning, browse Hair shampoos and Hair conditioner. If you style regularly, there are gels, sprays and finishing products in Hair styling.
Choose by hair need
If your lengths feel compromised, start in Damaged & weakened hair. For lightened hair, use Blonde & bleached hair to narrow down the options. Many formulas in the range feature familiar care ingredients found via our filters—keratin, proteins, hemp oil, linseed, coconut oil and panthenol (B5)—so you can match products to what your hair responds to.
Need a ready-made routine? Check Sets & kits for bundled care steps.
How to choose
- Start with your main issue: breakage and roughness usually benefit from options in Damaged & weakened hair.
- If you’re blonde or bleached: filter via Blonde & bleached hair before choosing a mask or leave-in.
- Build a simple routine: pick a shampoo, then a conditioner, then one treatment from Hair treatments to use weekly.
- Use ingredient filters: look for keratin/proteins for strengthening-focused care, or hemp oil/panthenol for softer feel and comfort.
Questions & answers
Is Selective Professional suitable for home use or only salons?
It works for both. The range includes straightforward daily products like shampoos and conditioners, plus more concentrated formats such as ampoules and intensive treatments. Choose based on your routine and how much time you want to spend on weekly care.
What should I choose for damaged or weakened hair?
Start with a repair-focused treatment or mask, then support it with a compatible shampoo and conditioner. If you use heat tools, add a styling or finishing product that helps you control the look without overloading the hair.
Do you have options for blonde or bleached hair?
Yes. Use the Blonde & bleached hair category to narrow the selection to products aimed at the needs of lightened hair, then choose a treatment (mask/leave-in) and a gentle wash-and-condition pair to keep the routine consistent.
Can I filter Selective Professional products by ingredients?
Yes. In this brand’s range you can find products tagged with keratin, proteins, hemp oil, linseed, coconut oil and panthenol (B5). Filtering helps if you already know which types of formulas your hair prefers.
