Hair care — smoother, stronger-looking lengths
Professional hair care for home and salon use: products for cleansing, conditioning, repair and styling support across all hair types.
Selective OnCare Color Block Shampoo + Mask + Multibenefit Spray Mask Set
Selective Selective Hemp Scented Shinig Spray 35ml
Selective ONCARE SCALP Revitalizing Treatment Duo Set
Selective Hemp Sublime Ultimate Luxury Elixir 50ml
Selective A Keratin Taming Fluid 2 500ml
Selective OnCare Refill Treatment 1+1 x 15 ml
Phyto Solution Fortifying Balancing Concentrate 30ml
Hair Company BB FILLER SET Filler 6*25ml+ Preparatory Shampoo 200 ml
Alterna Caviar Restructuring Bond Repair Leave-In Heat Protection Spray 125 ml
Alterna Caviar Restructuring Bond Repair Overnight Serum 100 ml
Alterna Caviar Replenishing Moisture Leave-In Conditioning Milk 147 ml
Alterna Caviar Replenishing Moisture Leave-In Smoothing Gelee 100ml
Alterna My Hair My Canvas Meltaway No-rinse Micellar Cleanser 101 ml
Description
Build a routine with professional hair care used in salons, whether you’re maintaining colour, managing frizz, or keeping lengths feeling soft and easy to comb. This category includes products, from everyday essentials to targeted treatments.
What you’ll find
Choose from Hair shampoos, Hair masks and Hair conditioner, plus leave-in and intensive options when hair feels dry, over-processed or hard to detangle. If you’re refreshing your shade or planning a change, pair your routine with Hair dye.
Brands and filters
Shop salon favourites such as Redken and Moroccanoil, alongside many other professional lines. Use filters to narrow down by what matters to you, including Proteins, Argan oil, Keratin, Vegan, Sulphate-free and Paraben-free options.
How to choose
- Start with your goal: for dryness and rough feel, look at masks and nourishing options; for daily care, begin with Hair shampoos plus conditioner.
- Match your hair’s condition: coloured or lightened hair often benefits from gentler, more conditioning routines and regular masking.
- Use ingredients as shortcuts: filter by Keratin, Proteins or Argan oil when you want more smoothing and a stronger-looking finish.
- Check your preferences: if you avoid certain formulas, use the Vegan, Sulphate-free or Paraben-free filters.
- Add targeted steps: for intensive care, consider Hair ampoules or Hair bond treatments alongside your core routine.
Questions & answers
What’s the difference between a mask and a conditioner?
Conditioner is usually used after shampooing to help detangle and smooth the hair quickly. A mask is typically a more intensive step used less often, focusing on deeper conditioning and a more noticeable softening effect. Many routines use both: conditioner regularly and a mask weekly or as needed.
Can I shop by ingredient or formula preference?
Yes. This category includes filters for Proteins, Argan oil and Keratin, as well as Vegan, Sulphate-free and Paraben-free options. Use them to narrow the list when you’re looking for a certain feel, finish or formula style.
How do I build a simple routine from this category?
Start with a shampoo and a conditioner for your hair type and how often you wash. Add a mask when hair feels dry or less manageable. If you want more intensive care, include ampoules or bond treatments as an extra step alongside your regular wash routine.
Which brands are included in Hair care?
You’ll find a wide selection of professional brands used in salons. Popular options in this category include Redken, Moroccanoil, KayPro, Milkshake, CHI, JOICO, Lisap Milano and Echosline, each with multiple products to suit different routines and hair needs.

























