Hair serums — targeted shine, smoothness and strength
Hair serums for salon-level finishing and daily care—options for lengths, ends and scalp, from professional brands used in salons.
JOICO K-Pak Liquid Reconstructor Deep-Penetrating Treatment 300ml
Punti Di Vista RECONSTRUCTION TREATMENT SERUM+ACTIVATOR 12ml+12ml
Punti Di Vista Hair Therapy Extreme Filler Personal Touch 10ml
Lanza Ultimate Ttreament Strength Power Booster 100ml
Loreal Professionnel Serie Expert Metal Detox Professional Concentrated Oil 50ml
CHI Luxury Black Seed Oil Blend Intense Repair Hot Oil Treatment 50ml
CHI Deep Brilliance Shine Serum Lightweight Leave-In Treatment 15ml
Loreal Professionnel Serie Expert Liss Unlimited Smoother Serum 125ml
Loreal Professionnel Serioxyl Advanced Denser Hair Serum 90ml
Young Professional Jam2 Crystal Fluid Liquid Crystals 80 ml
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K18 Leave-in Molecular Repair Hair Mask
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Yellow Professional Nutritive Nourishing Oil 100 ml
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Alterna Caviar Smoothing Anti-Frizz Dry Oil Mist 147ml
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Alterna Caviar Smoothing Anti-Frizz Nourishing Oil 50ml
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Lanza Healing Strength Neem Plant Silk Serum 100ml
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CHI Argan Oil Leave-In Treatment
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CHI Silk Infusion 59ml
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CHI Silk Infusion 59ml
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Goldwell Dualsenses Blonde and Highlights Anti-Yellow Serum Spray 150ml
Description
Hair serums sit in our Nourishing products range and are used when you want a more targeted result—smoother lengths, more shine, less frizz, or a lighter finish than a mask. You’ll find professional options, including formulas for the scalp and for the mid-lengths and ends.
The selection includes serums featuring ingredients you can filter by, such as argan oil, keratin, proteins and hyaluronic acid, plus vegan options. Choose by hair need and texture: lightweight drops for fine hair, richer serums for dry ends, or leave-on treatments when you don’t want extra rinse-out steps.
Professional brands, salon favourites
Browse serums from brands such as L'Oreal Professionnel and Moroccanoil, alongside other professional lines in the category.
If you prefer a different finish, compare with Hair oils or Leave-in products.
How to choose
- Decide where you’ll apply it: scalp-focused serums are different from length-and-ends finishers—pick based on your main concern.
- Match the texture to your hair: fine hair usually suits lighter serums; thick or very dry hair often needs a richer feel.
- Use filters to narrow down: look for argan oil, keratin, proteins or hyaluronic acid if you already know what your hair responds to.
- Compare formats: if you want more slip and shine, check Hair oils; for multi-step care, consider Leave-in products.
Questions & answers
What’s the difference between a hair serum and a hair oil?
A hair serum is usually used for targeted finishing—smoothing, shine and frizz control—often with a lighter feel. Hair oils can feel richer and are commonly chosen for dry lengths and ends. If you’re unsure, pick a serum for a lighter finish and an oil when you want more nourishment and weight.
Can I use hair serum on the scalp?
Some serums in this category are designed for the scalp, while others are meant for mid-lengths and ends only. Check the product directions and choose based on where you want the effect. If your goal is smoothing and shine, you’ll typically apply to lengths and ends.
How do I choose between keratin, proteins and hyaluronic acid?
Use the filters to match what your hair needs. Keratin and proteins are often chosen when hair feels weakened or rough and you want a more strengthened feel. Hyaluronic acid is commonly picked when hair feels dry and you want a more hydrated, supple finish. Always follow the product instructions.
Are there vegan hair serums in this category?
Yes. The category filters include vegan options, so you can narrow the products to formulas that match your preference. Combine the vegan filter with others—such as argan oil or hyaluronic acid—to find a texture and finish that suits your hair.
























