Description
Expertia presents a professional permanent hair color cream formulated to deliver high performance colour results. The cream is developed to give hair luminous shine and a rich, soft feel after colouring. Infused with argan oil and a vegetable-based Hydro‑V‑Keratin complex, it helps maintain the hair’s natural balance during the colouring process. The high-density colour pigments are engineered to penetrate deeply for precise, reliable shade results.
This colour system is created with salon professionals in mind, supporting accurate shade work and consistent outcomes across a wide palette. It provides 100% white hair coverage while preserving a natural feel and texture. Choose your shade within the Expertia range to refresh tone, cover greys or change your look with confidence in predictable, long-lasting colour performance.
How to use
- Mix the colour cream with oxidizer in a 1:1.5 ratio; for super blonde shades, use a 1:2 ratio.
- Select oxidizer strength: 6% for grey coverage, tone‑on‑tone or up to 2 levels; 9% on natural hair for up to 3.5 levels of lightening; 9% or 12% for super blonde shades.
- For first application, apply the mixture evenly from roots to ends on dry, unwashed hair.
- Process for 30–40 minutes, monitoring development to the desired result.
- Rinse thoroughly and cleanse with a neutralizing shampoo to remove any residue.
- For regrowth applications, apply to the roots and process for 30–40 minutes, then refresh lengths if needed.
