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Hair hydration — softness and elasticity for dry lengths
Hydrating hair care for dry, thirsty lengths: shampoos, masks, oils and leave-ins used in salons. Choose from products across professional brands.
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Alfaparf SDL Moisture Nutritive Leave-in Conditioner 1000ml
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Keune Care Radiant Gloss Shampoo 300 ml + Hair Gloss 200 ml
Alfaparf Semi Di Lino Moisture Nutritive Shampoo 250ml + Mask 200ml
Farmavita Amethyste Nutri Ultra-Light Nourishing Lotion 12 x 8 ml
Alfaparf Semi Di Lino Moisture Nutritive Essential Oil for dry hair 6X13ml
Kezy Avocado Biphasic Spray For dehydrated, dry, and very dry hair 200 ml
Selective ONCARE Black Bi-Phase Spray 150 ml
Selective All in One Color Block Spray 150ml
BES Silkat Nutritivo N4 Repairing Lotion for Damaged Hair 12X10ml
Selective ONCARE Black Regenerating Mask 500 ml
Wella Professionals Oil Reflections Conditioner 200ml
Description
When hair feels rough, tight or dull, the right hair hydration routine helps bring back softness and easier styling. In this category under Hair treatments you’ll find professional products: rinse-off care (shampoos and masks), intensive treatments (ampoules and oils) and leave-ins for daily comfort.
What you can filter for
Use ingredient filters to narrow down quickly: argan oil, hyaluronic acid, keratin, proteins, sulphate-free options and vegan formulas. This makes it easier to match your routine to your hair type and how often you wash.
Brands you’ll see here
Shop salon favourites such as Moroccanoil, CHI, KayPro, Selective Professional, Milkshake, WELLA PROFESSIONALS, TREND UP and Echosline.
If your main concern is breakage or heat stress, compare with Damaged & weakened hair. For frizz control and gloss, see Smoothing & shine.
How to choose
- Start with your wash routine: if you cleanse often, look for sulphate-free options and pair with a hydrating mask.
- Pick the right depth of care: masks and intensive treatments suit very dry lengths; a leave-in helps maintain softness between washes.
- Match ingredients to your feel: hyaluronic acid for lightweight hydration; argan oil when hair feels rough and needs more slip.
- Balance strength and moisture: if hair feels limp, try proteins or keratin occasionally rather than every wash.
- Consider your end goal: for easier combing add a detangling step from Easy detangling.
Questions & answers
Is hair hydration only for very dry hair?
No. Hydration can help any hair that feels tight after washing, looks dull, or tangles easily. Choose lighter options (for example, a hydrating conditioner or leave-in) for normal hair, and richer masks or oils for very dry lengths.
What’s the difference between hydration and repair?
Hydration focuses on softness, flexibility and smoother feel. Repair-focused care is usually chosen when hair is weakened from heat, chemical services or frequent styling. If you need both, alternate a hydrating routine with products from Damaged & weakened hair.
How do I use a hydrating mask in my routine?
Use it after shampooing, mainly on mid-lengths and ends. Leave it on for the time stated on the product, then rinse well. If your hair gets weighed down easily, use a smaller amount or apply less often.
Are there vegan and sulphate-free options in this category?
Yes. This category includes products that can be filtered as vegan and sulphate-free. Use the filters to narrow the items to the formulas that fit your preferences and washing habits.
























