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Hair treatments — targeted care for every hair need

Professional hair treatments for home or salon use—options for repair, hydration, shine, scalp comfort and more.

2906 products · page 56

Description

When your hair needs more than everyday washing and styling, hair treatments help you focus on a specific concern—whether that’s dryness, breakage, frizz, or a tired-looking length. This category brings together professional options used in salons, with choices for different hair types and routines.

What you’ll find in this range

  • Repair-focused care for Damaged & weakened hair and Anti-breakage needs.
  • Moisture and softness support via Hair hydration and care for dry lengths and ends.
  • Finish and manageability options such as smoothing and shine, plus targeted care for curls, coloured hair, fine hair, dandruff, and hair loss & growth routines.

You can also narrow your search by popular features like proteins, keratin, argan oil, vegan formulas, sulphate-free options, and hyaluronic acid.

Professional brands

Browse salon favourites including Selective Professional and Alfaparf Milano, alongside many other professional lines. If you’re building a full routine, pair your treatment with Hair shampoos or Hair masks.

How to choose

  • Start with your main concern: choose repair for breakage, moisture for dryness, or shine/smoothing for frizz and dullness.
  • Match the area: apply intensive care to mid-lengths and ends; keep scalp-focused products for scalp needs like Dandruff.
  • Check hair type: look for dedicated options for curls, coloured hair, or Fine & thinning hair.
  • Use filters to narrow it down: proteins, keratin, argan oil, vegan, sulphate-free, or hyaluronic acid can help you match your routine and preferences.

Questions & answers

What’s the difference between a hair treatment and a mask?

Hair treatments are a broad group of targeted products used to support a specific need (repair, hydration, smoothing, scalp care, and more). Masks are one common type within a routine, usually used after shampooing. If you prefer to browse just masks, use the dedicated Hair masks category.

Which subcategory should I choose for dry ends?

For dryness that shows most on the lengths and tips, start with Dry hair & dry ends or Hair hydration. If the hair also snaps easily, consider Anti-breakage or Damaged & weakened hair. You can combine moisture-focused and strengthening steps depending on how your hair feels after washing.

Are there treatments with keratin or proteins?

Yes. This category includes many options filtered by keratin and proteins, including a dedicated Protein treatment subcategory. Use the filters to narrow the list quickly, then choose based on your hair type (for example, coloured, curly, or fine) and the result you want—strength, smoothness, or easier styling.

Can I shop by professional brand?

Yes—if you already know what your salon uses, you can browse by brand. Popular choices in this category include Selective Professional, Alfaparf Milano, Brelil Professional, Moroccanoil, Milkshake, Redken, WELLA PROFESSIONALS, and FRAMESI.

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Plovdiv storeMon–Fri: 10:00–18:00
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